To assist in the creation of games, Roblox Studio features multiple pre-made templates that users can modify. Roblox is an online game platform and game creation system built around user-generated content and games, officially referred to as “experiences”. According to the company, their monthly player base includes half of all American children under the age of 16. The Netherlands and Belgium have restricted certain games on the platform due to their regulations on in-game “lootboxes”, which give out items based on random or unknown chances, to reduce children’s exposure to gambling. The platform has also seen numerous reports of sexual predation on child players, which a 2024 Bloomberg Businessweek report attributed to insufficient moderation, which has been viewed as overly reliant on artificial intelligence, and also due to how users on the platform are anonymous.
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Initially, the highest rating that games could be given was 13+, although in June 2023, a 17+ rating was introduced that would permit games to feature more graphic violence, romantic themes and alcohol usage. Voice chat was then followed by facial animations based on the real-world motion tracking of the players face, which was announced in 2022 and released in 2023. This version of the platform, officially known as LuoBu, was published and operated by Tencent, and was heavily restricted due to China’s regulations on video games.
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The most popular game on the platform around this time was the role-playing game Adopt Me! Additionally, the average number of daily active players in 2020 had increased by 85% compared to 2019. By December 2016, the platform had about 30 million monthly active users, a number that had increased to 90 million by April 2019. By January 2014, the platform’s monthly player count had increased 10 to 12 million monthly players, although a majority of those players did not have registered accounts and instead played as “guests”. By August 2011, Roblox had about 6.8 million active users monthly, becoming the second-most popular spinnaus login kids entertainment site.
As of 2020, Roblox reported that more than 2 million developers used Roblox Studio to create more than 20 million games per year. As with games, avatar items on Roblox are mainly user-generated, though most items on the platform were made by Roblox themselves for most of the platform’s history. Robux can be used to purchase virtual items that the player can use on their virtual character (or “avatar”) on the platform, or access experiences that require payment. By 2020, over 5,000 games on Roblox had been played over a million times, and over 20 had been played over one billion times. Several individual games on Roblox have accumulated revenues of over $10 million, while developers as a whole on the platform were collectively projected to have earned around $250 million over the course of 2020.
According to the company, the monthly player base includes half of all American children under the age of 16. In October 2017, Roblox removed the ability for people to play as a “guest”, which allowed users to play games on the platform without having to use an account. Between March and April, Roblox reported having over 120 million monthly active players, which by that point the company said included over half of all kids in the United States that were under the age of 16. A system that allowed users to publish their games on the platform was later released, based on an approval process. In 2008, the Roblox Corporation stopped actively creating their own games to demonstrate the platform’s capabilities, becoming entirely reliant on user-created games. Baszucki and Cassel worked alone while making the earlier versions of Roblox, and created their own games on the platform before the creation tools were completed.
Play, Create, and Connect
They also advertised Roblox on some websites, leading to a few dozen players joining the platform as playtesters. Baszucki and Cassel began development on Roblox shortly afterwards, modeled after Baszucki’s vision, and also created the Roblox Corporation. Roblox was created in 2004 by co-founders and software engineers David Baszucki and Erik Cassel. Players are able to add other users as friends (officially known as “connections” since 2025). Avatar item creators have also been able to generate profit with the platform, with some individuals designing items as a full-time job.
- Around this time, Baszucki came up with the idea of a physics sandbox with creation tools and a social networking aspect.
- In August 2019, Roblox began allowing select users to upload their own accessories, a service that was later expanded to include various other types of accessories.
- Once they gain access to the victim’s account, these “beamers” steal and subsequently sell valuable limited items owned by the victims for real-world currency or cryptocurrency through marketplace sites or Discord chat rooms.
- He also discussed the Ready Player One and Ready Player Two books as being inspirations for the company’s ideas.
- A version of Roblox for Xbox One was announced in September 2015 and released on November 20.
Roblox Studio and game design
Due to its status as a user-created games platform, Roblox has a variety of popular games; by July 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times. While Roblox is free-to-play, it features in-game purchases done through its virtual currency known as “Robux”, and game developers on the platform are able to create items that cost Robux. The platform hosts millions of user-created games (officially referred to as “experiences” since 2021), all created using a dialect of the programming language Lua and the platform’s game engine, Roblox Studio. Roblox (/ˈroʊ.blɒks/ ⓘ, ROH-bloks) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users.
- In mid-2006, the first two employees that were not Cassel or Baszucki were hired to work on the platform’s other features.
- Roblox allows players to communicate with each other in a variety of ways, such as through in-game chat and direct messaging.
- Roblox’s business model has also been criticized, with the platform being accused of featuring exploitative practices that target children; Professor Jane Juffer at Cornell University accused Roblox of encouraging consumerism in children.
- Furthermore, the platform hosts a large virtual economy centered around those items and Robux.
- During this time in 2007, Roblox introduced the “Builders Club” membership subscription, which allowed for users to create more games under their account, sell virtual clothing, remove outside advertisements from the site and gain Robux daily.
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Additionally, in 2019, Roblox released Roblox Premium, which replaced its previous Builders Club memberships. That same year, Roblox discontinued its official player forums for an undisclosed reason. In April 2016, Roblox became available for Oculus Rift, alongside a variety of quality-of-life features made specifically for that platform. The platform’s growth was further accelerated by the COVID-19 pandemic beginning in 2020, where lockdowns led tens of millions of children to use Roblox as a means of communication. This also came with a feature called Smooth Terrain, which increased the graphic fidelity of in-game terrain.
Investigative journalism YouTube channel People Make Games accused the platform of “exploiting” younger game developers by promising them large amounts of money from creating games, only to apply high revenue cuts and leaving creators with little to no income. However, these restrictions did not apply to advergames, leading to further criticism by Truth in Advertising and children’s digital rights organization 5Rights. As a response, Roblox hid advertisements from users under the age of 13 starting in March 2023.
It was created by David Baszucki and Erik Cassel in 2004, and released to the public in 2006. The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019, $1.5 billion in June 2020, and $2 billion in October 2020, making it the iOS app with the second-highest revenue. Kuwait briefly banned the game from August to October 2025, with the country lifting the ban after Roblox agreed to implement a set of new safety and content restrictions requested by Kuwaiti authorities.